AMY COLE STYLE GUIDE + WEBSITE

Working with a marketing agency, we developed a simple word mark logo for a food/lifestyle influencer. The project included a full build out of the brand style, including color scheme, alternative logo marks, typography, image treatments, and website. We produced a full UI style guide for her web developers, including specific guidelines and designs for blog posts, recipe cards, and restaurant/product reviews.

Image of the compiled style guide for Amy Cole: A Coleinary Experience. A rose gold toned logo with the name Amy Cole in script is followed by the tagline A Coleinary Experience in all caps below. The logo is followed by five color blocks, three logo variations, a secondary logo mark, and three examples of how to use the secondary mark over muted photographs.
The user interface style guide for Amy Cole's website. The image begins with five blocks of color and their color codes, a list of hierarchy of headers, images and descriptions of how buttons and other interface items should be styled, and examples of three blocks (recipe card, email signup, and blog list) and instructions for styling.
Image of the design for the Amy Cole: A Coleinary Experience website. A hero image of Amy in her kitchen with call to action is followed by a marble background overlayed with occasional food dishes and the site content: a featured recipe, recent blog posts, an email signup, images from her social media feed, a short bio, and the site footer.

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