As a startup in the space tourism space, Broken Box Innovation owner Lauren Paunescu’s business was poised to be a disruptive newcomer in an old, established market where new ideas can be seen as frightening. She wanted a modern, artistic logo that would set her completely apart from her stodgy competitors, but also one that was elegant and sophisticated enough to convey her professionalism, expertise, and drive.

The BBI logo evokes the idea of ideas so bright they cannot be contained, with an inner nebula shattering an outer constraint. The logo design project included the production of a style guide which outlines the full color scheme and provides examples of logo usage, collateral design, and suggested typography.