Working with a branding agency, we developed a branding and identity for softball coach Morgan Stuart’s new member’s-only platform. Based on the idea that a player’s mental state can impact the consistency of their performance, we settled on a “glitch” metaphor.

The project included developing a new logo, color scheme, image treatments (photoshop templates), typography treatments, website, a general style guide to ensure consistency across touchpoint and media, and a UI style guide specifically for her web developers.